For nearly thirty years, author Dr. Jeff Herten was a high functioning alcoholic - one who drinks every day, yet continues to lead a productive, successful life. In his book, The Sobering Truth, he shares his first-hand knowledge of how alcohol can destroy lives - as it nearly destroyed his.
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Book cover
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DVD Label
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Website Homepage
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Blog created through Posterous
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Storefront utilizing BigCartel
The creative services CCG provided to Dr. Herten started with the design of a custom book cover. The cover features an intentionally stark photo of a shattered drinking glass to help illustrate the serious tone of the book’s theme. This design was carried over onto a custom label for an educational DVD that accompanies the book. Next, a matching website was developed in ExpressionEngine, along with a customized BigCartel shopping cart to support books sales. Finally, a personal blog was developed for Dr. Herten.
