The Institute for Excellence in Writing’s (IEW) mission is to “address issues relating to teaching, writing, thinking, spelling, and music with clarity, insight, practical experience, and humor.” The organization offers an extensive line of products to the homeschool market via a direct-mail print and web magalog, as well as their online store.
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Cover design features the four arts of language: listening, speaking, reading, and writing.
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Close up of cover slugs.
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Inside front cover, first article.
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Staircase graphic created to show how one might progress through the IEW product line over the course of a child’s education.
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Example of the various charts created throughout the magalog.
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Typographic quote utilizing the updated typeface selection used throughout the magalog.
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Back cover features the new product lines.
Magalog Design & Production
Central Creative Group recently provided design and production services to IEW, completing their 2011 “Arts of Language” magalog in early February. The base project included updating the design of the magalog’s cover, revising typography, refreshing running headline elements, and overall production of the 32 page magalog.
CCG also designed an infographic showing how one might progress through the IEW product line over the course of a child’s education, helping clarify product purchasing decisions. Click here to read more about that process.
