The Institute for Excellence in Writing’s (IEW) mission is to “address issues relating to teaching, writing, thinking, spelling, and music with clarity, insight, practical experience, and humor.” The organization offers an extensive line of products to the homeschool market via a direct-mail print and web magalog, as well as their online store.
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Cover design features a custom illustration from This Paper Ship.
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Full page advertisement design for IEW’s “Yikes to yes” seminar.
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Layouts immediately incorporate elements of magazine-styled product presentation.
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Layout showing how to choose from the IEW product line - depending upon student’s age and desired level of integration.
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Explaining “Starter Packs”, the best way for educators to try IEW’s products.
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One example of a grade-specific illustration and article for grades K-2.
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Another example of a grade-specific illustration and article for grades 3-5.
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Grade-specific product spread.
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Prominently displayed, yet stylish, call to action.
Catalog Redesign
In the Fall of 2011, Central Creative again provided graphic design and production services to IEW, completing their 2012 “Arts of Language” school-division magalog in early November.
Although the base requirements of the project were consistent with previous efforts and included overall design and production of the 32 page magalog, this iteration included a decided shift in strategy - and a resulting redesign of the magalog.
Read more about the project on our blog.
